Top Marketing Trends of 2012

In 2011, Social Media and Mobile Marketing were hot topics! In 2012 we’ll be hearing a lot more about these, as marketers leverage the powerful capabilities of all connected devices and social media to increase consumer engagement/purchases and attendance at events.

Top Event & Business Marketing Trends of 2012

1. Marketing continues to go viral! Marketers will leverage the powerful capabilities of all connected devices to increase consumer purchases through campaigns. Marketing dollars will shift to online mediums as advertisers rely on connected devices to reach target audiences.

2. More Video! As social media continues to take off, consumers have an increased fervor for live feeds and real time information. We'll be seeing more businesses utilizing Youtube and integrating it in their marketing platform. As a result, we'll also be seeing live video streams at events.

3. Show me the ROI! In the New Year, marketers will continue to face tight budgets and increased demand to show ROI. This is especially true with social media. Since it's usage grows daily, business owners should be able to evaluate the impact of social media on their business.

4. Content Marketing: Relevant content is important to drive web traffic. With the advent of social media, marketers need to provide visitors to Facebook or Twitter with meaningful content to build their fan base and engage their network.

5. Applications get bigger! More and more businesses are using smart phone applications to connect with consumers. And it's not just applications like Facebook and Twitter. Applications like Evernote is becoming popular for data storage. There is virtually an application for everything!

Hopefully, these insights will help you to build successful Marketing Campaigns!

With Style,
Wadria Taylor
CEO & Founder
Style & Steel Event Planning